PokerStars asked me to redesign their homepage for their application process, focusing on the UI while keeping the UX content and hierarchy unchanged. The existing website (as of 2021) had several UI issues that needed to be addressed before improving the visuals. Understanding the flaws in the current design is essential for effective redesign, followed by calculated solutions.
Odd call-to-action positioning
Poor typographical hiearchy
I carefully experimented with various layouts to gauge the architecture of information that would best represent PokerStars' business/user goals. Lo-fi wireframes allowed me to rapidly test what could work while allowing me to weigh up what works best.
Colours & iconography
Luckily, PokerStars didn't have too many colours. This meant that only a small adjustment was needed to increase contrast, in addition to the removal of the unsuitable green. The iconography felt dated, sharp and inconsistent. This didn't really reflect the shapes within the world of poker. Therefore, I used curvy, constant strokes.
One of the biggest drawbacks I found with PokerStar's old website was the lack of an introducing title with lots of contrast. Using the font from their latest marketing material, I made sure that users are shown where they are, what they can do and why they should stay. For the rest of the website, you can see the multitude of solutions I made as a direct response to the previously stated issues.
Imagery and illustrations are provided by PokerStars.
Final designs /
Poker is filled with various motions like shuffling cards, flipping them, revealing them, and the movement of poker chips. These real-life movements are translated into the animation below.